iPhone 6 Live Blog

September 9, 2014 • By

Welcome to our Live Blog from the iPhone Keynote. Apple announced the iPhone 6, iPhone 6 Plus and iWatch!

12:00 PM – The keynote is concluded.

12:00 PM – Thank you everyone for coming, it’s been a privilege to see you this morning.”

12:00 PM – “You are the reason we’re able to do this.”

12:00 PM – Calling out Jony Ive for his contributions to the Apple Watch, and Jeff Williams for running the engineering team.

11:59 AM – Asking Apple employees involved in the development of the products to stand up.

11:59 AM – You’ve just witnessed the biggest album release in the history of music and it’s going to sound absolutely fantastic on your iPhone 6

11:58 AM – I want to thank everyone for coming, and everyone from Apple.

11:58 AM – Cook: We’re so excited about this we made an ad!

11:57 AM – Screen fades to ad for album

11:57 AM – Every iTunes customer in 119 countries, available in your iTunes music library, iTunes Radio and Beats Music, exclusive through October 13.

11:56 AM – That’s a half a billion customers. And it makes music history. It’s the largest album release of all time!

11:56 AM – Cook: Just to be clear, every iTunes customer gets this album for free.

11:55 AM – The entire album is going out for free to half a billion people, starting right now!

11:54 AM – Bono and Tim Cook are “negotiating” about offering U2’s newest album for free on iTunes.

11:54 AM – Bono: Could you get this to iTunes users?

11:53 AM – Cook: we do have iTunes!

11:52 AM – Talking about a new album “Our new album is Sounds of Innocence; how do we get it to as many people as possible?”

11:51 AM – Tim Cook says “You guys are great!”

11:50 AM – Still performing

11:47 AM – U2 is performing

11:46 AM – We could not be more excited about this. Among the most respected artists in the world. Among the best selling. Won more Grammy awards than any band in history.

11:46 AM – U2 has agreed to perform for you today

11:45 AM – U2 coming on stage

11:45 AM – Over the years, we’ve had great artists perform at our festival and our events.

11:45 AM – Our love for music.

11:45 AM – One other thing I’d like to talk about…

11:44 AM – And now we’re adding Apple Watch, the most personal device we’ve ever created. It will redefine what people expect from a watch.

11:45 AM – Apple makes the best computers, tablets, and phones in the world

11:44 AM – Apple Pay works with Apple Watch!

11:44 AM – The iPhone 6 and 6 Plus, best iPhones we’ve ever made. Amazing larger displays, but better in every way. Biggest advancement in history of iPhone.

11:43 AM – We are so excited about Apple Watch and I hope you are as well.

11:42 AM – Apple Watch starts at $349, Available in early 2015. “Is worth the wait.”

11:41 AM – Works with iPhone 6 and 6 Plus, also works with 5s, 5c and 5.

11:40 AM – Requires the iPhone because it’s been designed to seamlessly work together with Handoff. Might read an email on your watch and then respond to it on the iPhone.

11:40 AM – “It’s a precise timepiece with an incredible ability to customize. New way to communicate directly from your wrist. Comprehensive health and fitness device. So much more.”

11:39 AM – Tim: “We could not be more excited about bringing these health features to the Apple watch.”


11:39 AM – Over time, Apple Watch gets to know you the way a good personal trainer would. Intelligent reminders to keep you motivated and on track.

11:38 AM – We think it will help people have a healthier day and live better lives.

11:37 AM – Your data is also shared with the Health app on your phone, where other apps can access the data with permission

11:36 AM – There’s also a dedicated workout app to provide more detailed measurement when you need it most.

11:36 AM – Measures 3 aspects of movement: Goal to sit less, move more and get some exercise.

11:36 AM – Can track heart rate, uses GPS and wi-fi in your phone to track distance.

11:35 AM – Apple Watch is designed to help you lead a more active life.

11:35 AM – Showing video

11:35 AM – Fitness app monitors activity and movement, workout app that sets goals for specific types of workouts like cycling and running.

11:35 AM – If you just want to be a bit more active, or track what you’re doing during the day, or even if you exercise regularly or are a very serious athlete, Apple Watch helps you have a better day.

11:34 AM – Apple builds great products that enrich peoples’ lives. Arguably, we can take that to a whole new level with Apple Watch.

11:33 AM – Health and Fitness!

11:32 AM – Lynch leaves the stage to applause, Cook back on stage.

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11:32 AM – American Airlines created app that allows check in on the watch. Starwood lets you check in and unlock room door by waving watch in front of the door.

11:31 AM – You can send your heartbeat to other iWatch owners

11:30 AM – Twitter notification can show you the text, images, buttons you can use to favorite or RT the message.

11:30 AM – Any third party notifications from iPhone apps can appear.

11:30 AM – Working to enable third-party developers to extend their apps to Apple Watch. App Store on Watch. “Great opportunity”

11:30 AM – “This has been a collaborative effort across Apple.”


11:27 AM – It can also give you directions to different location

11:27 AM – This is smart, if I am too lazy to pull my iPhone out of the pocket!

11:27 AM – Can search via dictation, favorites or recent searches.

11:26 AM – Pan around on Maps by swiping, rotate crown to zoom in and out.

11:26 AM – Photos app, shows overview of photos. Digital crown zooms in and out. Swipe through photos.

11:24 AM – We’ve built Siri into Apple Watch. Press digital crown and speak.

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11:23 AM – You can store music on the watch!

11:23 AM – Choose notifications from phone that show up on their wrists. Actionable notifications

11:22 AM – We use the “taptic” engine to deliver feedback when you get notifications, but others won’t be able to tell you’re getting those notifications – a subtle vibration

11:22 AM – Showing off media player controls now

11:21 AM – Glances: A dashboard-esque brief look at individual apps. Next meeting, location on a map, current weather, NASDAQ, music.

11:21 AM – Swipe up from the bottom of the face, and you can see customized information you can arrange however you want.

11:20 AM – It can display the Moon phases

11:20 AM – Showing Astronomy face, shows where you are on the earth, can fly to the moon.

11:19 AM – Tap on an app to open it. Watch faces can be customized. Force touch on the display, swipe between watch faces.

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11:18 AM – Connected to digital crown. Press takes to app home screen, Rotating the crown zooms out.

11:18 AM – You can pan around icons by swiping on the screen.

11:18 AM – And….How much will it cost?

11:18 AM – iPhone is required for Apple Watch.

11:17 AM – Kevin Lynch led the software effort. The very first live demo of Apple Watch

11:17 AM – We’ve been working on Apple Watch for a long time.

11:17 AM – Video over. Applause. Back to Cook.

11:16 AM – Apple Watch Edition: 18K Gold, metallurgists have developed to be twice as hard as standard gold.


11:14 AM – Two different Apple Watch sizes with matching smaller straps.

11:13 AM – There’s a more traditional band, and a stainless steal link band.

11:12 AM – We’ve designed 6 different straps and a mechanism that makes them easily interchangeable. Refinement and precision borne of functionality. Sport band has range of bold colors. Tough durable, sweat and chemical resistant elastomer.

11:12 AM – Works closely with horological experts to help us understand cultural and historical significance of timekeeping. Profoundly informed our design.


11:10 AM – Custom designed chip, S1 processor, integrates many subsystems into one module. Completely encapsulated to protect the electronics.

11:10 AM – Can use GPS and Wi-Fi and other sensors to provide a comprehensive picture of your daily activity.

11:10 AM – For the first time, we’ve designed not only what you see, but what you hear and feel

11:09 AM – Recognizes the difference between a tap and a press. Contextually specific controls.

11:09 AM – All apps take advantage of flexible retina display. Laminated, machined and polished with a single crystal of sapphire.

11:08 AM – Aminated with sapphire, second-hardest transparent material after diamond.

11:08 AM – Messages, Siri. Smart replies and dictation. Glances let you swipe through information efficiently.

11:07 AM – Video narrated by Jony Ive

11:07 AM – The watch senses you’re raising your wrist and lights up the display.

11:06 AM – We’ve designed a range of products so personal, you don’t put them on your pocket, you wear it on your wrist.

11:06 AM – A singular product. You can’t determine the boundary between the hardware and software.

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11:05 AM – It’s as much about personal technology as it is about style and taste. Seamlessly combines materials and software and technology and we thought not only of the function, but of the way it looked.

11:05 AM – When you turn the crown, the map zooms in and out.

11:04 AM – Includes IR LEDs and diodes that translate rotary movement into digital data.

11:03 AM – We’ve placed extra functionality into the dial. This dial, it’s called a crown. On the Apple Watch it’s called the digital crown.

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11:02 AM – Took very deep thinking and out of this came some truly remarkable innovations.

11:02 AM – Incredibly customizable. You can find one that reflects your personal style and taste. An intimate way to connect and communicate.

11:01 AM -“This is the most personal device we’ve ever created. We’ve set out to make the best watch in the world. One that is precise. It’s syncronized with a universal time standard.”

11:00 AM – People in the front rows are standing up (SIT DOWN, SOME OF US ARE WORKING)

11:00 AM – Apple Watch. Many designs for the face and the bands.

11:00 AM – multiple sensors on the rear of the device.

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11:00 AM – A WATCH!

10:59 AM – Fade to video

10:58 AM – We love to make great products that really enrich people’s lives. We love to integrate hardware, software and services seamlessly. We love to make technology more personal.”

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10:57 AM – “We have one more thing.”

10:56 AM – Tim Cook coming back on stage.

10:56 AM – Wow this is going to change how we go about our money business forever!

10:55 AM – Launching in the US in October as a free update to iOS 8.

10:55 AM – GroupOn adding ApplePay to their app. MLB.com At Bat, Apple Online Store, OpenTable.

10:53 AM – Uber includes a feature called Ride Now which uses Apple Pay

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10:52 AM – You can use it in 220,000 stores that already support contactless payments, also working with Macy’s, Bloomingdale’s, Wallgreens, Staples, Subway, and other stores.

10:52 AM – Also supported by a number of banks, 83% of all credit card volume in the US.

10:52 AM – Pay starts in US with Amex, Mastercard and Visa. Credit cards and debit cards.

10:52 AM – When you go to a physical location, Apple doesn’t know what you bought, where you bought it, or how much you paid. Transaction is between you, the merchant and your bank.

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10:51 AM – If iPhone is lost or stolen, Find My iPhone can suspend all payments. Since card number is never stored on the device, no need to cancel credit card.

10:50 AM – Card number is never stored nor shared. Stored in Secure Element. Uses one-time number and dynamic security code.

10:50 AM – So with touch, you have just completed a payment, in a secure manner!

10:49 AM – The Touch ID plus Secure Element chip, will store all the payment information.

10:49 AM – Apple Pay is built into every iPhone 6 and 6 Plus using NFC, the standard for mobile payments.

10:48 AM – Shows video, multi-step process replaced by holding phone to a sensor. Bringing Eddy Cue to the stage to tell us more

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10:47 AM – We call it Apple Pay

10:47 AM – So many companies have failed in trying to make payments easy and safe

10:47 AM – Showing a video of the “traditional” credit card payment process.

10:46 AM – 200 million daily US transactions.

10:46 AM – We spend $12 billion in credit and debit transactions per day in the US

10:45 AM – Tim is back “Now I’d like to talk about an entirely new category of service, and it’s all about the wallet.”

10:44 AM – Showing both phones in use

10:44 AM – Fading to video with Justin Timberlake and Jimmy Fallon

10:43 AM – Launching “fun new ads.”

10:42 AM – Tim Cook is back.

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10:41 AM – iOS 8 launches September 17.

10:41 AM – Begin shipping on September 19.

10:41 AM – iPhone 6 Plus: $299/$399/$499 for 16GB/64GB/128GB

10:40 AM – 16GB/64GB/128GB for $199/$299/$399.

10:40 AM – iPhone 6 starts at $199/$299/$399 with two-year contract.

10:39 AM – Comes in Gold, Silver and Space Gray

10:38 AM – Pretty much going over features already announced at the WWDC

10:38 AM – New Health app works with M8 motion coprocessor to track fitness.

10:38 AM – These are the best phones ever made.

10:37 AM – Both phones will come with iOS 8.

10:37 AM – FaceTime Cam now supports Burst Mode too.

10:37 AM – Single-shot HDR photos, using one picture and not multiple. HDR in videos as well.

10:36 AM – On the other side of the phone is the FaceTime HD camera, new sensor, f/2.2 aperture that lets in 81% more light

10:35 AM – Focus pixels do continuous automatic focus when shooting video.

10:35 AM – Time lapse video is coming in iOS 8 too (not just the 6)

10:34 AM – New phone shoots video at 1080p at 30fps and 60fps, and slo-mo at 240fps, up from 120fps on the 5s.

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10:33 AM – Nearly identical cameras, but optical image stabilization coming to the 6 Plus only.


10:32 AM – Image stabilization is built into the A8 chip.

*We are having issues with our images, so we will focus on the text for the moment!*

10:31 AM – Much faster autofocus.

10:30 AM – 8MP iSIght camera, True Tone flash, 1.5 micron pixels, 2.2 aperture, all-new sensor.

10:29 AM – Great new cameras in the 6 and 6 Plus.

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10:29 AM – Wi-Fi calling! Standard call made in same way, goes out over Wi-Fi, transitions onto cellular network seamlessly.

10:29 AM – Wifi Calling

10:28 AM – 802.11ac Wi-Fi included, 3x faster than 802.11n. 433Mbps.


10:27 AM – More LTE bands than any smartphone in the world.

10:27 AM – The iPhone now supports 20 LTE bands, Apple working with 200 carriers around the world.

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10:26 AM – New M8 motion coprocessor. M8 can now estimate distance, Barometer, measures relative elevation from air pressure.

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10:25 AM – talking about battery life

10:24 AM – Phil is back on stage.


10:23 AM – Going back to the new home screen this is what it will look like

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10:21 AM – Still showing amazing demo

10:20 AM – Demoing Vain Glory, a multiplayer battle game.

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10:20 AM – Stephan Sherman coming on stage to demo.


10:19 AM – If you ever suffered from an overheating iPhone, that is now in the past

10:18 AM – Up to 50% more energy efficient than the A7.

10:18 AM – A8 chip, 25% faster CPU, 50% faster GPU

10:18 AM – As for non-updated apps, they “just work.”

10:17 AM – All apps have been updated for the screen

10:16 AM – You can use apps in landscape mode now on the new iPhone 6 and 6 Plus


10:14 AM – iPhone 6 and iPhone 6 Plus

10:14 AM – new home screen view

10:13 AM – Showing the awesome apps

10:11 AM – New Retina HD screen

10:11 AM – They are bigger!

10:11 AM – I’m honored to be the one to tell you about the new iPhones. Their design is like nothing ever before. Incredibly unique. The glass front, the curves around the side, to meet seemlessly with the aluminum back.”

10:10 AM – It lis like nothing you have ever seen before


10:08 AM – “Today, we are launching the biggest advancement in the history of iPhone.”

10:08 AM – The most loved smartphone ever

10:08 AM – So far we have 98% customer satisfaction

10:07 AM – Let’s start with the iPhone

10:06 AM – “Today, we have some amazing products to share with you. And we think at the end of the day, that you will agree that this too is a very key day for Apple.”

10:02 AM – Tim Cook is on the stage!

10:02 AM – We are very excited to begin.

10:02 AM – Welcome 🙂

Come back at these Times around the globe:

07:00AM – Hawaii

10:00AM – Pacific
11:00AM – Mountain
12:00PM – Central
01:00PM – Eastern

06:00PM – London
07:00PM – Paris
09:00PM – Moscow
02:00AM – Tokyo (September 13)

Of course you can also check back after the event, we will tell you everything about the keynote then!

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