How to Make Sure Your Visitors Know Your Site Is Still Alive

January 29, 2016 • By

2016 is still in its infancy, so now is a good time to make sure your website is up to date, so your visitors still think your site is alive. In this article we look at some of the different things you can do in order to make sure your visitors know that your site is still live and kicking.

1. Change the dates

While you would think that this would appear glaringly evident, you would bel amazed how often this is overlooked. Changing the dates means changing the copyright year in the footer of the site. However you should really look through the whole site and find any information pertaining to the age of your site. If for instance you have been in business for 5 years, but haven’t updated your about us page in three years, then your visitors will think you company is only 2 years old, which honestly isn’t nearly as reliable as a company with a 5 year history.

2. Update your about us page

This takes me to the second point, you would be amazed at the sheer number of web designers who neglect to upgrade their about us pages. The thing is if your company has a turnover of staff, then you ought to overhaul your about us page, actually you should make these changes as soon as someone is hired or leaves your company. We incline toward working with somebody who we know, or possibly feel like we know, and an updates about us page goes far to give this security.

3. Get rid of FLASH!

In the event that you have Flash running on your site, then now is the right time to dispose of it. If you are still using Flash, then honestly you should perhaps wonder if it is time to dust off your computer and look through the whole site and optimize it for 2016. Most sites are moving to HTML5 content, and so should you!

Feature image curtsey of Andrew McKay

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