On Monday we showed you 30 great Call to Action buttons, as we told you back then Call to Action buttons play a very important role in the marketing of your website. Here are some tips that will make your Call to Action buttons more effective. If you feel we have forgotten anything feel free to let us know.
1. Tell them what to expect
Spell it out! Let your visitors know what to expect when pressing your button, in other words if you are linking to a download then let them know what is being downloaded.
A great example is this CTA button for Thunderbird, not only does it tell you what version is being downloaded but it also tells you the size of the download as well as language and which operating system it is intended for.
2. Size matters
I can not begin to iterate just how important size is, I am fully aware that people normally say size doesn’t matter however this is just one of those moments where size does matter! You need to make sure your buttons are large enough for people to notice them!
3. Color is important
Imagine this, you are sitting at a crossing and the lights are all messed up, to many this is a horror scenario trust me it is the same on a website if the colors are all messed up. The main goal of your button should be to encourage visitors to click it, you need to make sure it stands out from the rest of your site.
4. Positioning is important
Don’t hide the button somewhere at the bottom of the page, if you want people to click on your CTA button then make sure they can actually find it! Remember that anything placed under the fold is much more likely to be ignored than anything above the fold. In other words place your CTA buttons as high on the page as possible, also you want to place it centrally on the page and not hide it somewhere on the side.
5. Don’t clutter your site with buttons
There is not need to add more than one or a maximum of two buttons on a page, while you might be tempted to add several Call to Action buttons on one page your really shouldn’t. Prioritize and place the most important button in the most important slot, also make the most important one bigger.