Whether you are a web designer or a photographer you know that showcasing your work is one of the most important aspects of your work. Many designers have their own portfolio website, however many make simple mistakes that hurt their chances of getting new clients. In this article we present some secrets to creating an awesome portfolio page.
Make sure you post your best work
Remember that this is your personal portfolio, and therefore it should showcase some of your best work. Don’t try to cram everything into one page, the site will quickly look cluttered and unorganized. Secondly remember that you want to showcase only your best work, meaning if there was a project you were not so pleased with then do not post it on your portfolio site.
Write an engaging tag line
The first thing people should see if information about you, since they came to your site chances are visitors want to get to know you. Create an engaging tagline that is memorable and summarizes what it is you bring to the table in a short sentence. Think of this as a little motto about you. If you are a designer then write that or if you are a blogger then write that in your tagline.
Add Contact information
You would really think that this is a no-brainer and yet you would be surprised at how many portfolio pages have little or no contact information. Remember that it should be easy for potential clients to contact you, after all they are the ones who will be paying your bills. Another important thing to remember is that your contact information should not be a link to your social networks, but an actual contact information, such as email.
Remember to add an “About Me” section
The personal portfolio website is in essence one big resume, meaning it is all about you! Make sure to add an About Me section. Share your story with people, tell them a bit about your past and what you have done. The more details you share the better the client will get to know you and trust me the more likely they are to contact you in the future.
Keep the design simple
I touched upon this earlier, it is really important that you keep the design simple. There is nothing worse than an overcrowded website, stuffed with useless information and links. Your work should be readily available and easy to navigate. Don’t forget that the minimalistic approach that more web designers are applying to their projects can also be applied to your own personal space.
Testimonials are always good
If at all possible get other people to comment on your work. If potential clients see that past clients have been happy with your work then they are more likely to feel safe in contacting you. The testimonials work as a seal of authenticity, proving that you are actually the real deal and not just some fluke with a nice website.
Use proper language
Language is really important. Be friendly and personal, however unless you are creating websites for gangsta rappers try to keep you language neutral, in other words keep the slang and foul language to a minimum. I am not saying you need to sound like a stuffy banker but keep your language clean. Also while it might be tempting to write paragraph after paragraph about yourself, try to refrain from doing so as lengths of text can sometime work as a deterrent to future clients.