Promoting your Website: The Basics of Online Marketing

July 29, 2015 • By

Even if you make a fantastic website, if people cannot find it, for all intents and purposes, your site is useless. Creating a website is just the first step in creating your vast online presence and, quite frankly, the easy step. The second part is promoting your site to ensure your readers and/or customers can find it.

Pay Per Click with Google AdWords

Business with small and large promotion budgets use pay per click (PPC) advertising offered by Google AdWords. Essentially, you create an ad that you want to show up when potential readers use specific key search terms that you have chosen. You pay for the ad when someone clicks on your ad.

Search Engine Optimization (SEO)

SEO is a website marketing strategy that organically helps your website achieve a higher rank in search engines, which provides more visibility and generates traffic to your website. SEO concentrates on determining which search keywords and phrases will generate the most traffic to your website. Here are some of our tips on generating traffic through SEO.

There are countless SEO tools online that are available for free, but because you have a million other things to focus on, you might want to invest in professionals who can optimize your site for you. Of course, if you are still apprehensive about shelling out money, some hosting companies like Bluehost WordPress offer SEO tools built-in.

Promote Your Website Using Online Business Listings

Most people start their search for a business on the internet and if you are reading this article you know having a website is not enough. Some people still use the yellow pages, but most have eschewed them for online listings, such as Google Places, Bing Local Listing, and Yahoo! Local so make sure you have created a profile for these major players and any other listing you can find.

When signing up with business listings ensure you have added complete contact information and list as many nearby communities that you serve. The more information you provide, the more likely someone is to find you.

Join the Social Media Community

Whatever your stance on social media, more and more people are using it and, therefore, you should use social media to get your website in front of them. Twitter, Instagram, LinkedIn, and Facebook are four major players in the social media landscape.

Start profiles in the major social media websites and start to engage with your potential customers and readers, and whatever you do, never spam or continuously talk about your business or website. Listen to what others have to say.

Do not Neglect Old School Strategies

Even if your presence if almost entirely online, you should still use traditional marketing strategies. Make sure you include your website on all your stationery including business cards and letterhead, for example.

If you have found print advertising to be effective, continue to use it. Include a reference to your website within the ad.

In Conclusion

Now, this is in no way an exhaustive list of website promotion strategies, but this should get you started. The thing you need to remember is that your website will take time to grow substantially. You will not find success overnight. Promoting your website takes time and it takes effort. If you are willing to make that effort, your website and your legion of readers/customers will grow.

Feature image curtsey of  Melissa Ginsiorsky