Liveblog: Apple Watch ‘Spring Forward’ event

March 9, 2015 • By

11:35 AM – And that’s it folks. We are done here, thank you all for following our Live Blog.

11:34 AM – I’d like to thank you all for coming.

11:34 AM – I’d like to personally thank all of the Apple team that made today possible. I’d like all of them to stand up for some recognition.

11:34 AM – We continue to innovate, we continue to push forward, all of our energy is on making the best products in the world

11:33 AM – Starting a summary of the keynote

11:32 AM – The Apple Watch joins a line of products we’re incredibly proud of, and we continue to push all of them forward. That’s what everyone in Apple is working on.

11:32 AM – And Tim Cook is back

11:31 AM – Apple watch ad

11:30 AM – Go, look and experience an Apple Watch in person in one of our retail stores. New custom table in retail store where you can see all Apple watches beautiful displayed. Retail staff is on hand to try them on.

11:30 AM – We’re excited, and we want the world to know the apple watch is coming.

11:30 AM – In “many countries throughout the world,” but we’re working hard to deliver them to more countries.

11:30 AM – Release date April 24

11:30 AM – You can also go look and experience the watches in person at our retail stores.

11:30 AM – Pre-orders begin April 10.

11:29 AM – Priced from *$10,000*, available in select retail stores

11:29 AM – Also available in 38mm and 42mm, cases made from solid gold.

11:29 AM – Stainless steel price: $549-$1049 for 38mm, 42mm is $599-$1099

11:28 AM – Each link bracelet is made from 140 individual parts.

11:27 AM – For space black, an additional diamond-like carbon layer is added.

11:26 AM – Another video talking about stainless steel, and how they have used it on the Apple Watch

11:26 AM – $349 for smaller model, $399 for larger model (Sport)


11:24 AM – This requires precision alloying – raw aluminium is heated to a molten state, combined with magnesium and zinc.

11:24 AM – Our engineers have made a new allow – 60% stronger than standard alloys but just as light.

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11:23 AM – Short video

11:23 AM – Everything about Apple Watch has been carefully considered. This aluminum material is not your usual aluminum.

11:22 AM – At the end of the day there’s a simple and elegant way to charge.

11:22 AM – Battery Life You can expect 18 hours during a typical day.

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11:21 AM – In iOS 8.2 you’ll see a new Apple Watch app.

11:21 AM – Tim Cook is back

11:20 AM – These are just a few examples of the great apps being made for Apple Watch.

11:19 AM – Use Shazam on my watch to find out what song is playing.

11:17 AM – Still showing different Apps

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11:15 AM – Showing off different apps

11:15 AM – Shows off phone call.

11:15 AM – The great thing is that Apple Watch communicates with your phone over WiFi as well as Bluetooth.

11:14 AM – When you get a phone call, you can answer from the watch, send a text message in reply, and answer from your phone instead.

11:13 AM – See recent photos on Instagram

11:13 AM – Talking about Apple watch staying in touch with your iPhone

11:13 AM – You can use Apple Watch to pay for things at Whole Foods. Just double tap the side button and touch the watch to the merchant terminal.


11:11 AM – Siri activates by holding the crown. Activate voice by saying “Hey Siri.”

11:11 AM – Can reply from the watch using either text or one of WeChat’s “stickers”

11:10 AM – (Using Siri to create reminders right from the watch)

11:09 AM – Asking Siri what the temperature is in New York

11:09 AM – I can see the stock market, some basic information, twitter, and others with Glances.

11:09 AM – Kevin Lynch here to talk about apps

11:09 AM – Since then developers have created many new apps – we wanted to show you a few.

11:09 AM – We released the watchkit SDK in November.

11:08 AM – Keep track of Sports news, and Daily feeds

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11:08 AM – And you can get notifications on Apple Watch – any notification you get on iPhone today, you can get on your watch.

11:07 AM – Apple Watch can be a rich and integral part of your life. It’s a customizable timepiece, way to connect with others, fitness companion.

11:06 AM – Burns leaves the stage and lets Tim Cook talk.

11:06 AM – Burns: I’m running a marathon in the UK, I’m hoping to break my record and Apple Watch will help me get there.

11:06 AM – Cook: You have a project coming up – want to tell us about it?


11:05 AM – Inviting her onto the stage

11:04 AM – Tim Cook is back

11:03 AM – Talking about how she’s using the watch to track her distance and pace, how it’ll be an important part of her life

11:03 AM – Showing video of her, running and talking about every mother counts

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11:01 AM – We gave our watch to Christy Turlington Burns and asked her to comment

11:01 AM – That’s a brief summary of health and fitness on the apple watch.

11:00 AM – New workout app

11:00 AM – The watch provides detailed metrics about your workout – calories, distance, time – easily tracked.

11:00 AM – It even reminds you if you’ve been sitting too long

10:59 AM – We want people to be healthier by being more active, it tracks your movement and exercise.

10:59 AM – You can even send your heartbeat

10:59 AM – You can read full emails, mark them unread, flag or delete them. Also some all new ways to communicate.

10:59 AM – Sketch on your watch, and that drawing will be sent to your friend’s watch exactly as you drew it.

10:58 AM – Press the side button to bring up your friends, and you can connect Apple Watch to Apple Watch – called Digital Touhc

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10:57 AM – With the built-in speaker and mic, you can receive calls on your watch.

10:56 AM – Apple Watch is the most advanced timepiece ever created. It’s a revolutionary new way to connect with others. And it’s a comprehensive health and fitness companion.

10:56 AM – As you see, Apple Watch brings a personal dimension to timekeeping that’s never been done before.

10:56 AM – You can add many details to the face that you choose – the date, world clock, stopwatch, your next meeting, and plenty more.

10:55 AM – You might like a face that expresses time in a way that’s never been done before, or one that is just fun

10:55 AM – Accurate within 50ms of UTC

10:54 AM – Every Apple Watch has many different faces and configurations.

10:54 AM – Most personal device we have ever created. Not just with you, it’s on you. And since what you wear is an expression of who you are, we designed Apple Watch to appeal to a whole variety of people with different taste and different preferences.

10:54 AM – In addition to being a beautiful object, the Apple Watch is the most advanced timepiece ever created.

10:54 AM – We’ve crafted each one with the care you’d expect from Apple

10:54 AM – Now Apple Watch

10:54 AM – 13″ rMBP is updated to, has 10 hours battery life instead of 9

10:54 AM – Shipping today

10:53 AM – MBA is getting bumped to Broadwell i5/i7 CPUs, and Thunderbolt 2.

10:52 AM – Shipping April 10th

10:52 AM – Upgraded model with more storage, CPU for $1599

10:51 AM – $1299

10:51 AM – Starts with 1.1GHz Core M, 8GB Memory, 256GB SSD

10:50 AM – Still video showing


10:47 AM – (Jony Ive is just recapping details about the keyboard, trackpad, and display that Schiller just told us about)

10:46 AM – Video showing new Mac

10:45 AM – This MacBook is the product of a collective obsession – most efficient design ever.

10:45 AM – World’s most energy-efficient notebook

10:44 AM – Cable a third the size of a standard USB Type A cable, reversible, versatile.

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10:44 AM – Supports many protocols all through one connector – USB Type C

10:44 AM – When you want to charge quickly, we’ve used a port for power.

10:44 AM – Watch content with AirPlay, share files with AirDrop, get on the internet with a hotspot.

10:44 AM – The intelligent vision of the notebook is one without wires.

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10:42 AM – All-day battery life.

10:42 AM – 35% more battery in the same space.

10:42 AM – We’ve made batteries in sheets – terraced, contoured shapes.

10:42 AM – Traditional battery cells are rectangular.

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10:42 AM – 1.3GHz (Turbo up to 2.9)

10:42 AM – Powered by Intel Core M.

10:42 AM – Fanless

10:41 AM – New logic board compared to the 11″ MBA – 67% smaller.

10:40 AM – Our latest unibody architecture. You can mount components directly to the structure.

10:40 AM – In video, the deeper you press, the faster the video plays.

10:40 AM – We’re looking at a whole new kind of gesture here, too. The Force Click is kinda-sorta analogous to the three-finger tap when it comes to word definitions, but there’s way more to it than that.

10:39 AM – Traditional trackpad is hinged like a diving board. New trackpad is called “Force Touch trackpad”. Glass multi-touch surface, with four force sensors underneath and tactic engine from Apple Watch to provide feedback of clicking.

10:39 AM – You can click anywhere all over the surface

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10:37 AM – Taptic engine built in to provide click feedback

10:37 AM – Next up the touchpad

10:37 AM – Subpixels have been rearranged to help light shine through – 30% less energy

10:37 AM – The display is now 12 inches. And it’s Retina! (Fricking finally.) 2,304 x 1,440 pixels.

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10:36 AM – Much more precise and accurate, 4 times more stable and 40% thinner than scissor mechanism.

10:35 AM – It’s an all-new keyboard – needed a new design to make it thinner.

10:35 AM – Full-size keyboard all the way to the edge. It defines the size of the notebook.

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10:34 AM – 13.1mm at its thickest point


10:34 AM – Weighs just 2 pounds

10:34 AM – Phil Schiller is here to tell you about it.

10:32 AM -Looks gold and silver

10:32 AM – This is Amazing.

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10:31 AM – We challenged ourselves to take all the lessons we learned there and challenged ourselves to reinvent the notebook

10:31 AM – This is the strongest Mac lineup we ever have had. We continue to innovate, we continue to lead the industry, and more importantly we continue to provide the very best experience for our customers.

10:30 AM – When you’re out in the wild, you’ll see Macs everywhere now. Schools, businesses, coffee shops, airports, hopefully in your living room

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10:30 AM – Let’s talk Mac

10:29 AM – Tim Cook is back

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10:29 AM – Apple has always believed that amazing things can happen when you put technology in the hands of the many.

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10:28 AM – We’re gonna make this open source.

10:27 AM – We’re gonna add to researchkit over time, but we wanted anybody anywhere regardless of their platform to contribute

10:26 AM – Video is over.

10:26 AM – “We’re trying to change the scale of the amount of data that we can collect.”


10:24 AM – We can go from once every three months to once every second.

10:24 AM – Methods for conducting research hasn’t changed in decades.

10:24 AM – Starting video on how it works.

10:23 AM – You choose if you share it, how it’s shared, and Apple will not see your data

10:23 AM – There’s nothing more sensitive that your medical data.

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10:22 AM – Part of the story here is that the patients themselves can see data on their iPhones, not just the researchers. That gets at that one-way flow of communication thing.

10:22 AM – We have an app for diabetes, cardiovascular disease, asthma.

10:22 AM – The app will pull data from your Apple Watch, your IPhone, and other sources.

10:21 AM – Anyone with Parkinson’s can contribute to research. App turns iPhone into a diagnostic tool.

10:20 AM – There’s a quick tapping test that evaluates hand tremors.

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10:19 AM – turns iPhone and HealthKit into powerful diagnostic tools

10:19 AM – Today we’re proud to announce ResearchKit

10:18 AM – Researchers get snapshots through time, but we all know that disease symptoms ebb and flow daily and hourly.


10:18 AM – Health: Perhaps the most profound change and positive impact that iPhone will make is on our health. There are already over 900 incredible apps that help you manage and track your health and fitness.

10:18 AM – Medical research, to tell you about this, I’d like to invite Jeff Williams up.

10:17 AM – Now perhaps the most profound change is on our health. There are already over 900 apps that use Health.

10:17 AM – Health App

10:16 AM – Every major brand has committed to delivering CarPlay. 40 new models of cars shipping by the end of the year.

10:16 AM – Car Play

10:15 AM – When we announced iPhone, it was the best iPod we’d ever made, and it was the Internet right in your pocket.

10:15 AM – Apple Pay. It’s gotten off to the most amazing start and has enormous momentum. Started with 6 banks, a fantastic start. 2,500 banks supporting Apple Pay. Great list of retailers, but now in just 3 months, we’ve tripled the number of locations accepting Apple Pay to nearly 700,000 across the US.

10:14 AM – Coke plans to have 100,000 Vending machines in the US by the end of the year.

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10:13 AM – One of the great new features is Apple Pay.

10:13 AM – 99% satisfaction score

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10:12 AM – Recently we sold our 700 millionth iPhone

10:12 AM – Now on to the iPhone

10:11 AM – Current price $99, Today we’re lowering the price to $69

10:11 AM – Now Apple TV has become the category leader. Over 25 million units sold so far.

10:10 AM – Tim Cook Back, That is HBO Now, thanks Richard for joining us

10:10 AM – Hoping there will be more news on the Apple TV, not just an HBO Channel.

10:09 AM – First month free

10:09 AM – Trailer showing.

10:09 AM – Game of Thrones Trailer

10:08 AM – We’ll introduce in early April for $14.99 a month.

10:08 AM – HBO Now, our standalone streaming service, Apple is exclusive launch partner

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10:07 AM – We love Apple and all the extraordinary products that capture the imagination of people all over the world.

10:07 AM – Today HBO CEO Richard Plepler will be joining us

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10:06 AM – There’s one channel I’d like to talk about: HBO

10:05 AM – Apple TV

10:05 AM – 453 stores in 16 countries.

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10:04 AM – heart and soul of team

10:04 AM – This is the way we love to see our stores.

10:02 AM – Talking about how architecture is amazing.

10:02 AM – Tim Cook on stage

10:00 AM – Showing multiple Apple stores, most of them from China. This is from the opening events of these stores.

10:00 AM – Welcome to the Apple Watch event, hope you will have as much fun as we will.

10:00 AM – Lights go down, video starting.

9:58 AM – Playing music and showing the crowd.

9:55 AM – If you want to stream the event then you can start streaming now.


9:51 AM – Less than 10 minutes from now 🙂



9:40 AM – Ok folks we are less than 20 minutes away from the Apple Spring Forward Event, now would be a good time to get coffee and take care of other things, because once we get started things are going to be moving fast.
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This is it folks! While we have all seen the Apple Watch, none of us know anything specific about pricing or the launch date. All of that is about to change….In just a few hours Apple will launch one of their immensely popular Keynote events and we will be here to cover it.

As usual, we will be live blogging during the event, so make sure to check back here.

Come back at these Times around the globe:

07:00AM – Hawaii

10:00AM – Pacific
11:00AM – Mountain
12:00PM – Central
01:00PM – Eastern

05:00PM – London
07:00PM – Paris
08:00PM – Moscow