Vintage Is the New Modern

January 21, 2013 • By

Remember those vintage types you came across the other day? And the day before? That’s trending at the moment in what looks like the revival of a retro-20s-60s style in graphic design. Some might even say it goes up to the 80s. How time passes… Take the vintage letterpress, one of the most popular types in the vintage collection. It has conquered both the print and the web design.

django_poster What? How do you know it’s vintage? The same way you know a dress is from your mother’s closet because it smells of lavender and it looks like a hit of the 60s party scene.

This is an interesting and somehow counter-intuitive trend to observe in a world where the demand of VCP-510 professionals, cloud computing and 640-802 study guides are on the rise, but a fascinating phenomenon nevertheless.

Strong, yet sensitive. Rugged, yet refined. Reminiscent of western print and advertisement, book covers and posters, recreating the flavor of the 20s, 40s up until the cheerful typography style of the 50s and the 60s. It looks old, but it feels fresh. Its nostalgic feel can stir feelings and awake memories and has the undeniable potential to appeal to a wider audience. Even some of the names have the whiff of the good old days: Victoriana, Avant Garde, Coffee Tin, Ecolier…

With globalization in fullswing though, it’s very hard to geographically delineate the popularity of the vintage style in graphic design, but it does tend to be a common presence in western cultures. To see what we’re talking about, but mainly just to feast your eyes, you should check the NYC Type project, a collection of types and typefaces found in New York City. Try to spot the vintage ones. You’ll see how the vintage style feels quite at home here. Wonder why…

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