Steps to small site success

September 17, 2013 • By

Size isn’t everything, in business. As every business commentator and analyst knows, when companies get larger they can encounter a whole new set of issues they didn’t have before.

Communication lines break down, people can feel lost or abandoned and departments fall out of sync with one another. Ultimately, this can lead to a decline in the quality of that company’s service or product, be they a law firm, a tennis racquet manufacturer or a newspaper.

Sometimes, a small, streamlined organisation is the best placed to make a real impact in the market. They are more fluid, more flexible. Decisions can be taken quickly, with everyone on board and onside.

However, smaller enterprises, no matter how good the quality of their product, can sometimes be pushed aside by the sheer size of the big boys. Every now and then, pure muscle can come into play. So how can the little guys differentiate themselves and gain a foothold in the market? The answer is technological innovation, the sort that keeps little countries like Denmark and Finland at the top of the global food chain. The same applies to your business.

Nowadays, every successful business has some form of online presence. Yours is no different. To forge your way in the confusing online world, you need to make sure that your website is as innovative and as effective as possible.

With the NCC Group, you can really put your website through its paces, assessing its web performance and identifying areas for improvement. This will enable to you stay ahead of the game and keep your business competitive. One particular area of interest should be site load testing. Site load testing examines how your website will perform should it grow in popularity.

When a website is first designed, it is often done so with a fairly modest amount of traffic in mind. Like a small country village – nice on the eye and easy to get around. But when other people cotton onto that village, they go to visit. That means more cars on the roads. And very quickly the village starts to lose its charm. Instead of a tranquil rural getaway it becomes just another suburban choke-hole.

A website is much the same. Increased numbers of visitors will affect that website’s usability. If the website cannot cope, and becomes slow and unresponsive, people just won’t stop by anymore. If you want to keep all the customers and visitors that you worked so hard for in the first place, then site load testing is the best way to anticipate how your site will cope in such circumstances.