If you intend to do any kind of business online, it’s important to have a good website; but just how important can be difficult to say! For example, Lightspeed GMI’s recent survey found that approximately 93 percent of consumers now utilize the internet to do research before making a purchasing decision. In some cases, that research can amount to who has the most professional and informative website.
But it can be difficult to tell if your website might need a solid makeover; technology and web design trends change so fast that it can be difficult to catch up. To help you determine when you should make the investment, here are some great tips and tricks.
Is Your Site Easy to Use While Mobile?
The current rule of thumb is that as many as 70 percent of a website’s visitors might be coming in through mobile; so if your website isn’t just as functional when being used on a smartphone or tablet, that can be a problem! Cross-check your website on different phones and mobile devices to be certain there are no issues.
Tex shouldn’t be squeezed too close together, and should be easily read without any adjustments. Images should automatically re-size to look smaller, rather than bleeding off the viewing window. Navigating should be easy; if it isn’t, web visitors on mobile devices will likely just click to the next website.
If your site isn’t mobile-friendly, there are a few options! You could always hire a developer to code a mobile version; or if your site needs an upgrade, you could consider a website builder like www.websitebuilder.com to create a new website that’s beautifully mobile-friendly.
What Site Organization or Maintenance Have You Done Recently?
Even the most easy to use sites need maintenance; what have you done lately? Have you updated your organization, menu, or layout at all within the last year? If the answer is “no”, you probably need to change that, and consider giving your site a revamp.
If you want to take a note from what’s popular, consider using a big home page slider with high-res images, and go for a sleek, modern look by incorporating flat colors. Link to other pages on your website on the homepage, using sliders and call-out boxes to emphasize your most popular content or products. Have clear search bars and other navigational tools to make it easy for customers to get where they want to go in as few steps as possible; the more clicks they have to make, the more likely they’ll drop off your website and not earn you anything! Along the same vein, though, make sure you’re not overwhelming visitors; break up long paragraphs with headers and images.
How Up to Date Is Your Website?
Is the last bit of recent information up there from a year or more ago? Then it’s time to update your website! You don’t want to give customers bad information, and sometimes informational pages can even seem dated just because of their tone. Touch up existing content and consider adding a few evergreen articles. Additionally, you should give every page a re-read, just to catch typos, mistakes, repeated phrases, or incorrect information. You’d be surprised how often small details are accidentally overlooked!
Are Your Graphics Dated?
Or blurry? Or stretched? Is text on them difficult to read? Do you use moving graphics or gifs? If any one of these are true, and you’re not running a site specifically to promote cute gif images, then you need to consider a serious image overhaul. What you might think is cute, others might find dated and gaudy. They’re also unfortunately very easy to date, which can immediately turn off many potential visitors.
And if you’ve been worried about the cost of high-quality images, don’t! There are plenty of websites out there which promote high-res, totally-free, copyright-free images for anyone to use.
Feature image curtsey of Frank Rodriguez