Today Apple announced the new iPhone SE and 9.7 inch iPad Pro, they also released new colors for the Apple watch bands. Be sure too check out Apple.com for all the newest products! And re-read our live blog, right here.
11:04 AM – Thank you everyone for following our Live Blog!
11:04 AM – And that’s it, y’all.
11:03 AM – I’d like to thank everyone for coming. Special thanks to everyone at Apple.
11:03 AM – Next year in 2017, we’ll move to our new campus and new theater
11:03 AM – This is probably the last product intro we’ll do in the Town Hall.
11:02 AM – Cool new bands for Apple Watch. A great Apple TV software update. The iPhone SE. And the iPad Pro.
11:02 AM – You’ve seen some incredible products this morning and great things on two important initiatives.
11:02 AM – Tim is back.
11:01 AM – That’s our news on iPad.
11:00 AM – New 256GB config for the big iPad Pro
11:00 AM – Air 2 is now $399
11:00 AM – Video over, back to the show
11:00 AM – Expect this iPad Pro to sell out VERY quickly
10:59 AM – I don’t know about you guys, but that 256 GB version has me very psyched!
10:59 AM – We have a great video!
10:58 AM – Available March 31
10:58 AM – Orders start March 24
10:58 AM – 256GB for $899
10:57 AM – iPad Pro 9.7-inch – 32GB for $599, 128GB for $749
10:57 AM – 4 colors including Rose Gold
10:56 AM – best upgrade ever for iPad and PC users
10:55 AM – Shoots 4K video, like the iPhone 6S/SE
10:54 AM – Advanced camera.
10:54 AM – New lightning accessories – USB camera adapter, SD card reader
10:53 AM – “The greatest accessory Apple has ever made,” says Phil.
10:53 AM – And you can draw just like you do on paper, thanks to palm rejection
10:52 AM – New Smart Keyboard designed for the smaller size
10:52 AM – And it supports the Apple Pencil.
10:52 AM – Supports always on Hey Siri
10:51 AM – Apple word of the day GRUNT
10:51 AM – Uses the A9X chip, same as larger iPad Pro.
10:51 AM – Four speaker audio, same as the big iPad Pro.
10:50 AM – Measures the color temperature of ambient light and alters the color temperature to match
10:50 AM – Second feature is “True Tone display”
10:49 AM – Two breakthrough features – works with Night Shift in iOS 9.3 (so do the iPad Air and Air 2 btw)
10:49 AM – Now let’s talk about the features.
10:49 AM – Wide color gamut – DCI P3 (same as new 5K and 4K iMacs)
10:48 AM – Same screen tech as iPad Pro
10:48 AM – When they see a product like the iPad Pro, people often see it as a PC replacement. They get over 1 million iPad apps from the App Store.
10:47 AM – Over 600 million PCs are in use today that are over 5 years old.
10:47 AM – Why make a smaller one? We started iPad with a 9.7-inch display for a good reason.
10:46 AM – (no new name, looks like, just iPad Pro)
10:45 AM – Phil Schiller on deck to talk about the iPad Pro. Tim just referred to the old one as a 12.9-inc iPad Pro, so it looks like it really will be called a “9.7-inch iPad Pro.”
10:45 AM – Today: smaller iPad Pro
10:45 AM – (Going through some customer testimonials about the iPad Pro)
10:44 AM – Customers have fallen in love with the iPad Pro’s huge display, its performance, its capabilities, and the Apple Pencil.
10:44 AM – Many have told us that the iPad Pro has become their primary computing device.
10:43 AM – We believe the iPad is the perfect expression of the future of personal computing.
10:43 AM – Next up: iPad.
10:42 AM – Over 100 car models has CarPlay
10:42 AM – CarPlay improves the Apple Music and Maps experiences
10:42 AM – Apple News is used by over 50 million active users.
10:41 AM – Health adds new app suggestions based on the kind of data you want to see.
10:40 AM – Talking about Notes
10:40 AM – It knows when it’s sunset in your location and can automatically shift the color dynamically
10:40 AM – I’d like to share some features with you. Night Shift shifts colors of display to the warmer end of the spectrum to help you sleep better.
10:39 AM – We’ve been previewing 9.3, one of the biggest dot releases we’ve ever done
10:39 AM – Now, iOS
10:38 AM – Orders start Thursday, available March 31.
10:38 AM – Costs $399 (16GB) $499 for 64 gigs
10:37 AM – We’ve added an incredible array of technologies, the most powerful 4-inch phone ever.
10:37 AM – And it meets our environmental standards.
10:36 AM – It has TouchID to keep your phone secure, and it also supports Apple Pay.
10:36 AM – It can even capture 4K video, and you can update two 4K streams simultaneously with iMovie.
10:35 AM – Better battery? But he didn’t say how much better.
10:35 AM – We gave it our 12MP iSight camera.
10:34 AM – It looks just like the iPhone 5s, only with matte chamfered edges and an A9 chip inside
10:33 AM – Includes the Apple A9 and M9, double the CPU speed of the 5S and 3 times the GPU speed.
10:32 AM – Most powerful 4-inch iPhone ever.
10:32 AM – Let me show it to you.
10:32 AM – iPhone SE
10:32 AM – Why do people buy them? First, some people love smaller phones
10:31 AM – Most of our customers love larger iPhones, but today we’d like to talk about smaller iPhones. We sold 30 million 4-inch iPhones in 2015.
10:31 AM – NEW IPHONE
10:31 AM – Greg Joswiak will tell you more.
10:31 AM – Today we’re welcoming a new member of the family.
10:30 AM – Folder support, dictation, Siri for the App Store, Live Photos support, and more is coming in tvOS 9.2.
10:29 AM – This is just a small sample of what’s available.
10:29 AM – We also have a lot of other apps on the app store, like Solar Walk 2, which turns your living room into a planetarium.
10:28 AM – The future of TV is apps, and we have over 5000 apps in the Apple TV app store.
10:28 AM – People are loving the new Apple TV with the App Store and Siri Remote.
10:27 AM – Now, Apple TV.
10:27 AM – Beginning today, Apple Watch starts at just $299
10:27 AM – new Sport colors and a new black Milanese Loop band
10:26 AM – Today we’ve got brand new colors and a new band material
10:26 AM – About a third of Apple Watch wearers regularly change bands.
10:25 AM – Since we launched it, it has become the #1 smartwatch in the world.
10:25 AM – Now I’d like to talk about products. Start with the Apple Watch
10:24 AM – Tim is back
10:23 AM – You can collect and share this information with your loved ones and physician.
10:23 AM – A new framework to build apps, to help people who manage medical care.
10:23 AM – We’ve been working with the Texas Medical Center to build an app to help with post-surgery recovery.
10:22 AM – The first app, out today, helps Parkinson’s sufferers.
10:21 AM – Today we’re launching CareKit.
10:21 AM – It does seem like Apple is taking on health in a bigger way than any other company
10:21 AM – It’s interesting that they’re talking ResearchKit just after talking privacy.
10:20 AM – When we introduced ResearchKit our goal was simply to improve medical research, and we thought our work was mostly done.
10:19 AM – video over, Jeff is back.
10:18 AM – An epilepsy patient worried about having a seizure at a bad time – sensors on the Apple Watch are helping in efforts to build a seizure detector/predictor
10:17 AM – With ResearchKit we’re getting day by day info on how people are doing
10:17 AM – We use the front-facing camera to record a child’s reaction to videos, which can tell us about the child’s emotions and other behaviors
10:17 AM – We wanted to develop a screening tool people could use at home.
10:16 AM – This is interesting and all, but let us get to the real reason we are here!
10:15 AM – Largest Parkinson’s study in history
10:15 AM – Last year we introduced ResearchKit to make it easier for people to participate in research studies
10:14 AM – Jeff Williams will give us an update in this area.
10:14 AM – The second initiative we want to talk about this morning is health.
10:13 AM – There is no other machine in the world that can do what LIAM does.
10:12 AM – Reuse and recycle is so important.
10:12 AM – It was designed by engineers right here in California
10:12 AM – Video of iPhones being decomissioned.
10:11 AM – Let me introduce you to a new R&D project called “LIAM”
10:10 AM – The vast majority of iPhones we get through upgrade and trade-up programs are reused
10:09 AM – Today we’re proud to announce that 99% of our packaging is either recycled or coming from sustainably managed forests.
10:09 AM – Think about what that means. Every time you send an iMessage or use Facetime or Siri, you can feel good about reducing your impact on the environment.
10:08 AM – We built a 40 megawatt solar farm in china without disturbing the local wildlife
10:07 AM – We’re 100% renewable in 23 countries.
10:07 AM – Two years ago, we said our goal was to be 100% renewable – all offices, all stores, all datacenters
10:06 AM – Lisa takes the stage: Just like everything we do at Apple – when we think about the environment we think about innovation
10:06 AM – The environment – Lisa Jackson will tell you more.
10:05 AM – Let’s get back to why you’re here this morning.
10:04 AM – We did not expect to be at odds with our own government, but we believe we have a responsibility to protect your data and privacy.
10:03 AM – I’ve been humbled and grateful for the outpouring of support we’ve gotten across the country.
10:03 AM – We built the iPhone for you, our customers. We know it’s a deeply personal device.
10:02 AM – Recently we passed a major milestone – over 1 billion Apple devices in use around the world.
10:01 AM – Looking back at Apple history
10:01 AM – Tim is here!
10:00 AM – Lights dimming. Prepare yourselves.
09:58 AM – We are just a few minutes away
09:53 AM – Everyone is getting situated in the room.
09:48 AM – Ok guys we are almost ready, so it is time to go and grab that last second coffee, and take care of other essential things.
Apple’s next press event is happening today, March 21 at the company’s campus in Cupertino, California. If you want to follow our Live Blog, then be sure to check back at these Times around the globe:
07:00AM – Hawaii
10:00AM – Pacific
11:00AM – Mountain
12:00PM – Central
01:00PM – Eastern
05:00PM – London
06:00PM – Paris
08:00PM – Moscow
01:00AM – Tokyo (September 10th)