3 UX Strategies To Increase Mobile Conversions

October 24, 2014 • By

With so many people adopting mobile devices to assist them in various aspects of their lives, there is heavy competition in the mobile interface marketplace for their attention. This leaves no room for designers to take shortcuts when it comes to creating the ultimate UX/ mobile user experience.

It is important to consider that the desktop UX doesn’t translate to the mobile UX. Without the presence of a physical keyboard and a mouse, designers working on providing a mobile experience must take into account gestures like tapping and swiping, as well as other features such as accelerometers and built-in cameras that track the orientation and position of a mobile device.

According to SmartInsights, smartphones convert at a third of the rate of laptops, tablets and desktops. They function primarily as a researching and browsing platform, with users going to complete the purchase on another device. This scenario raises the question: what smartphone user experience lacks that discourages conversions? And, more importantly, how can companies and brands improve that experience and convert the increasing mobile traffic?

Successfully optimizing the UX is the real key to increase conversions. The following are some of the strategies that will help you get started at driving conversions in a short amount of time:

Think about visitor objectives

One of the worst things you can do when creating a mobile app, site or template is assume that people will navigate the interface or visit the pages in the same way as they do while visiting through a desktop computer.

It is important to consider the objects of smartphone visitors in particular; what are they looking for when they’re on the go? Contact information, product comparisons, directions could be some of the things. If you can incorporate the things visitors try to accomplish up front, you will eliminate the friction of going back and forth, or endless scrolling, which smartphone users have almost no patience for.

Incorporate inline hinting

This technique involves presenting the user with hints during the phase when he/she is checking out your website or app during the first few visits. Providing a good mobile user experience is essential in today’s business environment and inline hinting does that very well by providing useful information to users. This concept is also known as progressive disclosure.

This technique essentially lets you capture the user’s attention and retain their freedom during their app exploration phase. Presenting a quick tutorial is one of the ways to incorporate this strategy. The tutorial can then provide inline hinting on how to use the app’s interface. YouTube Capture is one of the applications that effectively uses this progressive technique.

Follow latest UX best practices

The latest UX practices involve integrating a flat design such as Apple did in iOS 7, along with simplified images and icons, and no extraneous features like stylish, texture and shadows. The main focus should be placed on functionality.

Targeted gestures should also be considered; people now use swipe, shake, pinch, tilt, etc. regularly when using a mobile device. Examine which gestures are the most used in your industry to serve your demographic and integrate them to your app.