Review, Updates

flok Review: A Killer Customer Rewards Program With Push Notifications and Beacon Tech

July 27, 2017 • By

In the past, we’ve seen all sorts of customer rewards startups vying for attention.

One roadblock to success has been that they try to get a little too fancy. Merchants struggle with setting them up, while customers don’t understand how to check-in or redeem rewards.

But that’s not the case with the flok customer loyalty rewards system, seeing as how it’s gone back to the traditional punch card system, only with a digital twist.

The flok punch card app boasts a sleek dashboard, along with things like push notifications and email marketing.

We’re excited to test it out, so keep reading if you’d like to learn more.

What Does flok Offer?

The core feature from flok involves a digital punch card that you can setup and design within minutes. There’s only one reward to configure, and the merchant gets to set how many punches are needed before customers get that reward. Therefore, it’s not too complicated for the merchant, and the customers are used to the traditional five or ten punch system.

You get to design your loyalty club with everything from colors to logos and backgrounds to the business name. Launch your loyalty program for customers to find your business on the flok app. You can also share your new loyalty program with whatever followers you already have on social media or through email.

Push Notifications

Running a customer rewards program is a solid first step, but what happens when those people leave your store? There’s a good chance that many of them never come back, or maybe they’ll think about going to a competitor because of better pricing or something of the sort.

That’s where the push notifications come into play. This is one of the best forms of marketing since the message goes straight to customer phones. You obviously don’t want to abuse it, but it allows for announcements when you have a promotion, new reward or event.

Email Marketing

We love flok for a few reasons, and email marketing is one of them. Most of the time you would need a completely separate email marketing tool in order to design and send out messages. But flok has it all integrated into one system. They have some templates for you to brand, and these messages can be used to complement the push notifications you send out.

Chatting With Customers

The customer chat is another interesting aspect of flok. You can talk to customers directly through the flok dashboard while they send you messages from their phones. It even has a robot that automatically sends canned responses if you’re not currently available.

A Location Beacon

Since mobile phones constantly register user locations, it makes sense for businesses to take advantage of this. Flok has a wonderful location beacon that recognizes when a customer walks into your store. It can then send them a message welcoming them to your store. It checks the customer in as well, allowing your rewards program to work without them having to swipe or click on anything.

Whether you’re understaffed or just want a way to greet your customers in a different way, the beacon is pretty darn cool.

flok Pricing

The flok rewards program has no contracts, along with a 7-day free trial. Therefore, you signup for whichever pricing plan you would like to try out, then you can either cancel before the free trial ends or start your payments.

Considering a well-implemented rewards program has the strong potential to increase the frequency of repeat customers and boost your revenue, the flok pricing looks rather reasonable.

  • Starter – $16.58 per month for a custom app, digital punch card, chat, CRM, 250 club members, 500 push messages per month, an in-app only conversation manager, and onboarding and email support.
  • VIP – $66.58 per month for everything in the previous plan, 1,000 club members, 2,000 push messages per month, 1,000 emails per month, beacon and auto-detection, auto connect, in-app purchases, analytics, a full conversation manager and the support of an account manager from flok.
  • Ultimate – $99.91 per month for everything in the previous plan, 5,000 club members, 10,000 push messages per month, 5,000 emails per month and a dedicated expert to help you along the way.
  • Enterprise – This plan requires you to contact flok for a quote, but the website states that it’s best for franchises and businesses with multiple locations.

Keep in mind, these are the prices when you pay for a full year upfront. You have the option to pay month-to-month, but it makes it a little more expensive in the long run.

flok Customer Support

As mentioned in the pricing section, your support type depends on how much you’re paying. However, each plan gets some form of support and they all look reliable. For example, flok gets you all setup with their onboarding in the Starter plan. After that, you can send in an email for support. The VIP package provides an account manager, while Ultimate has a dedicated expert you can call directly.

The flok website lists a phone number, email contact form and a little chat box in the bottom right-hand corner of the site. There doesn’t seem to be a knowledge base, but the blog and other resources online should be able to cover you with any questions you may have. Not to mention, for some certain package options, the flok users might have an account manager or dedicated expert, so all problems and questions can be directed to them.

Overall, flok has most of the bases covered in terms of customer support. It’s clear they’ve invested in their customers considering some of the employees are tasked with being dedicated support reps.

Who Should Consider flok?

The flok rewards program has quite a few benefits over other retail rewards systems we’ve seen in the past. Not only does it include a brilliant punch card program, but you also get a custom mobile app with push messages. Most of the time you would have to pay for this through an additional service. But it’s all wrapped into one with flok.

Therefore, I’d recommend flok to a wide range of retail businesses. Getting setup with flok takes a few minutes, and it provides multiple remarketing tools like geographical beacons and the push notifications. The pricing is low, and you’re able to check out how successful your rewards program is doing.

It doesn’t matter if you run a hardware store, candy shop or bakery, flok provides a simple rewards program that’s not too confusing for the customer or merchant. So, anyone with a retail store should give it a shot.

If you have any questions about this flok review, or if you’ve tried it out for your retail store, give us your feedback in the comments below.