There’s a crazy notion I’ve heard a few times that your logo doesn’t really matter. I’m not sure where this concept started but a logo can often be the most important part of a business if done correctly. Bricks and Mortar businesses can be made or broken by their logo and signage. Here are some businesses that got it right! Every big brand you can think of has a recognisable logo and there’s a reason why – their logo signifies their brand.
Here’s an amazing graphic that helps you understand some of the key components of desiring a logo.