When you develop a website that you want to nurse well into its successful stages you can’t help but to wonder “how well your web site’s evolving”. Is it reaching a new peak every month? How many more visitors are arriving on a weekly basis? Is there any actual growth on all aspects? These are just a few of the questions asked by most individuals who build and develop their own websites.
We may not have a direct answer to your questions, but we definitely have a few tools and resources that can. Take a look at the following useful tools which allow you to measure how well your website is managing to evolve not only within your industry, but in growth and popularity as well. Some you may know, but have never used, while some you will have been acquainted with before. It’s vital that you test a few of these tools out to find the ones that work best for you.
Yahoo! Site Explorer arrives at your “doorstep” with the goal of providing you with better visibility into how they index your websites and what data they use in their search service. You’ll be able to see inlinks from certain URL’s, find backlinks from various websites and more. Backlinks from great sites are essential to give your site a vote of confidence in the eyes of search engines. While there is a whole industry out there that will supply you with links, their value is questionable because they are generally not from quality sites. It is much better to invest properly and either get your own posts (containing a link to your site of course) put on other websites, or ask someone like Publishers Network to do it for you.
Alexa has built an unparalleled database of information about sites that includes statistics, related links and more. All of this information can be found on Alexa’s Site Overview pages, Traffic Detail pages and Related Links pages. To access these pages, simply type the URL of any site into the Alexa Search box.
Buzzlogic is a pretty nifty tool that’s geared toward the marketing crowd. We had to include this tool because most individuals who want a successful website are also speaking on monetary terms (i.e. Google Adwords, Static Advertisements, etc..). This tool allows you to build a powerful marketing structure that will mend user and site owner relationships.
Tweetdeck is an easy way for you to monitor how well your websites performing within the social media circles. This integrated browser client can show you every time a specific target phrase has been mentioned, it also offers a way to connect with your Facebook/LinkedIn/MySpace profile for a more unified way to monitor the conent you’d like.
Compete is a new breed of web analytics company. It combines site and search analytics in one site to help you quickly master online marketing. With Compete, you can identify rival search marketing strategies to take your SEM and SEO efforts to the next level, and stay on top of rivals with site metrics and audience profiles.
SearchStatus is a toolbar extension for Firefox and SeaMonkey that allows you to see how any and every website in the world is performing. Designed for the highly specialized needs of search engine marketers, this toolbar provides extensive search-related information about a site, all conveniently displayed in one discreet and compact toolbar.
Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
Addictomatic searches the best live sites on the web for the latest news, blog posts, videos and images. It’s the perfect tool to keep up with the hottest topics, perform ego searches and feed your addiction for what’s up, what’s now or what other people are feeding on.
Feed Compare allows you to quickly and easily compare your RSS feed(s) with 3 other sites at a time. This will let you measure how well your feed subscriptions are doing when compared with other websites within your similar niche. This is a great way to keep up with the average amount of subscribers your website is supposed to be receiving within a certain period of time.