Taking on the responsibility of designing a logo, is an important aspect of an entities ability to stand out. This skill shouldn’t be taken lightly, especially if the logo will define a company’s representation. Conceiving a logo design calls for great amounts of practice and hard earned experience. Once you find out how to bring your concept to life, everything will fall into place.
Along with much needed practice, there are a few crucial rules to take into account when aiming towards a design that will effectively portray your clients identity while structuring their brand(s). Below you’ll find yourself glaring at a few crucial rules to follow when designing an effective logo that will set your client’s business apart from the rest.
Artistic Side of Things
Sketches are increasingly vital to the designing of an effective logo, though many decide to skip this step and work directly with software such as Photoshop. No design process is precise, however beginning with a simple sketch will leave you ample amount of room to work with the creativity that’ll begin to indulge itself in a variety of forms.
By starting with a few sketches or ideas, you will begin to leave yourself open to several options that could bail you out from a monstrosity of a logo design. Designers that produce results spend a great deal of time bringing their original ideas to paper through sketches.
Does Size Really Matter?
As individuals we’re usually drawn to large quantities and anything that’s extravagant. However, when designing a logo this is not the case. An effective logo has to look good and be completely visible at all sizes. This is why it’s recommended to use vector files. If the logo you design cannot stand-out from the rest, calls for no attention, and is not legible in a variety of sizes then you’ve failed.
Thoroughly test your logo in different sizes, letterheads, and browsers. The smaller the logo, the harder it is to create a precise design. If you keep that in mind, then you’ll become a guru in no time.
Giving Your Design a Sense of Style
Design styles are dime a dozen when it comes to creating a logo. Choosing the correct one entitles you to conduct a corresponding amount of research on your client. As a designer you have to know who your clients are, what they represent, and at least an idea behind what group of people the company thrives to grab attention from. Your first few thoughts should include the motivation to get started on some research.
Making Your Logo Standout
When creating a logo you’re not only taking part in the graphic design process, you’re also building recognition. Making your logo standout involves the instant recognition of the brand it represents. As design trends evolve on a constant basis, it’s become more difficult to create recognizable logo’s such as Coca-Cola, Pepsi, McDonalds, and Nike anymore.
In recent times, we’ve begun to see the emphasis placed toward logo design for tech companies and Web 2.0 applications or websites. These sort of designs have noticeably difficult hurdles to tackle. If you wish to stand out within a large pool of graphic designers, you have to adapt to a distinct style that is unique in every way. Begin this process by breaking the rules of design, mixing traditional designs with current standards, combining various colors and more!
Typography & Color Combination’s
Picking the correct font and size is a difficult feat to overcome. Most logo designs include some form of text, as part of the tagline, or the main design. Try to take advantage of the large collections of free fonts found online ready to be downloaded. The combination of colors also plays a big roll in the effectiveness of typography in your design.
Designers must know that every color evokes a feeling or mood in design, just like red can represent a feeling of anger, passion, or strength. As you conduct your search for different color combination’s, remember to try and match up the “feeling” of the color with the overall design and concept of the logo. Here is one of our articles that go into great detail the importance of colors in design.
Finalizing Your Logo Designs
Taking shortcuts in your design, such as by using free vector graphics, is not a good practice to get used to, because it will affect the quality of your designs in the long run. You can however use these types of websites to help get ideas during the brainstorming part of the design process.
It’s extremely important that you’re able to send your client not only the best logos but logos that are in the best possible format. Sending them in the best file format eliminates the possibility of having to sacrifice pixels and details if the client decides to enlarge an area on the logos to view a certain element.
Your logos should first be sent in either PDF format or the exact format you saved the image after you were done working on it. If your design was created in Photoshop or Illustrator, try to set your minimum resolution to 200px, anything smaller then that can hinder the details of your graphics.