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When Logos Go Bad – Logos That Suck

October 8, 2010 • By

Logos have always been an integral part of a company. In fact, many consumers mistakenly assume that a company’s logo is their brand. Branding is a huge marketing movement right now and the logo is only a fraction of what makes a company’s brand. However, to the ordinary customer a logo speaks volumes. It is a first, and sometimes last, impression. It is the single, mainstream representation of what you do and you will be judged by it. Therefore, it is important to spend time, effort and money to be certain that your logo does not suck. READ MORE