No business owner wants their logo or marketing materials to appear like an amateur has put them together. When a potential customer goes to compare to like companies, the one that appears more knowledgeable and appealing will often win them over. Attractive marketing materials are essential since they are often the first impression a person has of a company or business.
Unfortunately, hiring a talented graphic designer involves quite a bit of money. Many budgets cannot bend their budgets to accommodate this type of service. So, how does a company ensure they are not only hiring the right designer, but that they are getting them at the best possible price?