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Yes really!
This is a good question.
<meta name="content" /> is not nearly enough to make a difference.
There was a time (Pre Google) where Meta data was everything, and during those days everyone who wanted any kind of exposure on the web had Brittney Spears somewhere in their meta data. Those are long gone but that doesn't mean that meta data has no use. The search engines still use them combined with your page content to establish relevance. That being said it is important that every page has unique meta data that pertains to content in that page, similar make sure each page has a unique page title.
If you use Dreamweaver there is a really good (free) extension that helps you create these. You can find that extension here: www.kaosweaver.com
Here is an example of how to set up several different types of Meta data:
<meta name="description" content="Put your description here since this is what many of the search engines will display when your site comes up in the organic results" />
<meat name="keywords" content="keywords, or key phrases go here, it, is best, to place, keywords, that match your content, content, separated by commas" />
<meta name="author" content="your name goes here" /> This is best for portfolio sites where you want your name to be identified with your site
<meta name="copyright" content="1996-2010"/>
There are about 15 meta type that make a difference, description and keywords being the most important in that order. I wont list all of them here, and in some cases some might not pertain to your efforts.
In addition to meta data there is a newer trend of setting up your code with microformats,go to microformats.org to learn more. In short you will use logical class names on your div tags so that the robots (search engines) will identify the sections. Microformats has more uses than what I just mentioned here so I suggest going to the site and learning more.
Good Luck!
~ Christian
This is a good question.
<meta name="content" /> is not nearly enough to make a difference.
There was a time (Pre Google) where Meta data was everything, and during those days everyone who wanted any kind of exposure on the web had Brittney Spears somewhere in their meta data. Those are long gone but that doesn't mean that meta data has no use. The search engines still use them combined with your page content to establish relevance. That being said it is important that every page has unique meta data that pertains to content in that page, similar make sure each page has a unique page title.
If you use Dreamweaver there is a really good (free) extension that helps you create these. You can find that extension here: www.kaosweaver.com
Here is an example of how to set up several different types of Meta data:
<meta name="description" content="Put your description here since this is what many of the search engines will display when your site comes up in the organic results" />
<meat name="keywords" content="keywords, or key phrases go here, it, is best, to place, keywords, that match your content, content, separated by commas" />
<meta name="author" content="your name goes here" /> This is best for portfolio sites where you want your name to be identified with your site
<meta name="copyright" content="1996-2010"/>
There are about 15 meta type that make a difference, description and keywords being the most important in that order. I wont list all of them here, and in some cases some might not pertain to your efforts.
In addition to meta data there is a newer trend of setting up your code with microformats,go to microformats.org to learn more. In short you will use logical class names on your div tags so that the robots (search engines) will identify the sections. Microformats has more uses than what I just mentioned here so I suggest going to the site and learning more.
Good Luck!
~ Christian
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