As potential customers, people come to an exhibition or to your office to find the next diamond in the rough, the designer that will understand their business needs and someone with a creative streak.
In one short meeting, or even if they simply visit your stand and you are too busy to talk, how do you make sure that the opportunity to convert them from potential customer to actual client isn’t wasted?
First impressions are important! Often at product launches or industry conferences and exhibitions you get just one chance to make an impact on that prospective client. Scribbling your name and email address on a tea-stained post-it note will get you remembered, but for the wrong reasons! Always be prepared – carry a few business cards on you and regularly top your wallet up.
Prospective clients will shop around at an exhibition and will end up taking a bagful of brochures, leaflets and business cards home with them. We have all done it. The likelyhood is that they will only contact a small fraction of these so the aim is to be as different and innovative as you can so that you are remembered for the right reasons. Avoid having a typical corporate business cards design – aim for something more unique.
The way people do business has changed and as a consequence, business cards have changed too. They used to be standard, the more raised and gilted the lettering; the more important your role in a business, but then they needed more information on them: A logo, your full address, telephone, cell phone number and normally a hook line. Now that people are used to being sent to a website to view your portfolio, you really need to provide three things:
- A website address
- An email address
- A reason to take a look at your website and contact you
So, how do you get the client to contact you first rather than chasing them up?
Be creative, generate intrigue and interest. Have a point of difference! If you’re a designer, show them what you would be doing for their business. If you can’t do it for yourself, why would they hire you?
MiniCards are a great idea. Half the size of a normal business card, they might be little, but they do pack a mighty punch! With a variety of different uses, it’s sometimes tricky to list them all – event cards, name cards, mini business cards, swing tags, gift tags, save the dates, promotional cards and cards to show off your photography or design. Unique in size and shape MiniCards work well with Printfinity, our option to print a different image on every card in a pack. Fan them out and ask people to pick a favorite, fill a giant wine glass with them, attach them to retro sweets, or place them in with customer orders as a cost effective way to brand your products. Printed on thick paper stock and finished with a matte laminate, the cards have a smooth satin feel. They’re smart enough to promote your brand, and a fun way to open up a conversation. You will find that everyone does a double take when they first see a minicard.
MOO Giveaway With Design Reviver
Design Reviver are pleased to be working with the guys at MOO.com in offering a giveaway to win some of their MiniCards and Business Cards! In case you?ve not come across MOO before, they are business card printing specialists, but also love to print greeting cards, MiniCards, stickers, postcards and labels – MOO do it all!
A Little More About MOO
MOO was born from a passion of beautiful, high-quality print and design – they make creating and printing your own unique visions so easy. You can choose one of their business card templates or upload your own artwork to create truly unique, creative products.
Grand Prize Winner – 1 lucky winner will win a set of 100 MOO Business Cards AND 100 MOO MiniCards.
Runners Up Winners – 4 runners up will win a set of 100 MOO MiniCards.
How to win
To be in with a chance of winning one of the MOO prizes, all you have to do is leave a comment below and tell us how you would make your business cards stand out from the crowd. Be creative, fun and most importantly unique! If you make us smile you’re in with a great chance of winning some great prizes.
Winners will be selected from the comments below. Please remember to enter a valid email address so we can send you your free stuff.