The hardest sub-category of graphic design is the the design of a logo. A logo needs to encapsulate the essence of a product/organization as well as being instantly recognizable. A very, very difficult combination to achieve. You only get one chance to design an effective logo, it has to be right first time, as to constantly change the design can be counter-productive and decrease a products value.
In todays news we have collected the best recent logo inspiration posts.
Some logos are so creative and subtle that you have to look very close to find hidden symbolism or understated subtitle. In this excellent post, the authors shows us a collection of logos and highlights the hidden meanings. Logo design at its witty best.
Designing a memorable logo is not easy, it requires a lot of detailed attention with typography, colors & shapes to convey the style the designer has chosen. Designers excel in using shadows, contrast and transparency to represent the brand they are working on.
In this inspirational post you will find a compilation of 40 beautiful and creative logo designs.
This post demonstrates how with the correct use of typography a professional logo can be created. It proves the point that less is more by simply using one or two words and selecting the correct font, it also demonstrates, perhaps unintentionally, the effectiveness and the importance of negative and positive spacing.