Author Archive: Marie

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The heart of World Wide Web throbs with Display advertising, for it engulfs almost all the webpages visitors land on. From different web ads to in-page graphics, display advertising has shown its calibre too strong to ignore. In a nutshell, Display advertising is a consolidated term for all kinds of web ads. For entrepreneurs who are endeavouring in the field of e-commerce or other online activity, display advertising is almost an indispensable part of the process. Continue Reading →

 

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If you are a business owner, then you need to understand how to turn customer clicks on your website to actual sales for your business. This is a process known as conversion, and all it takes is a little understanding of basic human psychology. You may be thinking that you know nothing of psychology, and you do not understand how it could possibly benefit your business. We’ve discussed how creative advertisements drive interest and engagement however, in this article, we will discuss who Robert Cialdini is, why understanding psychology is essential to business, and the six influential techniques you need to convert clicks to customers. Continue Reading →

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Pre-made layouts create an opportunity to make better use of design options available to freelance website designers. They not only serve as useful starting points in design efforts, but they function as productivity and idea generating tools as well. These layouts are nor mere illustrations. They represent conceptual designs that encourage and enable a user to produce stunning web pages of the highest quality.
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Must-know On the surface, online stores seem simplistic and straightforward to the end user, providing a catalogue of products that can be easily added to a shopping cart and purchased with just a few clicks of a mouse or taps of a touchscreen. However, behind all this simplicity there are some quite complex inner workings that the admin(s) of the site have to keep up with on a regular basis. Continue Reading →

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