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Things to Consider Before Creating a Business Website

February 17, 2016 • By

A website is a necessary marketing tool for most modern businesses. It can inform people about your business, generate leads, capture leads, become a place to communicate with others and sell products and services. However, before you can do any of these things, there are certain factors you should consider. These are some of the questions you should answer before investing in a website or upgrading your existing website.

Will the Website Be Compatible with Your Current Branding?

When someone visits your website you want them to immediately associate it with your company branding. The name of your website, your logo, and the images and colors used in your branding should also appear in your website. Doing this makes your business look much more professional and people are more likely to remember you, your website and its branding in the future.

What Hosting Will You Use?

The hosting you use for your business website is vital. It has to be reliable and secure. Some businesses require basic ecommerce hosting. However, others have more complex websites, which means they require more from their hosting provider. Training websites and e-commerce stores are just some of the more complex types of website that need to be catered for in an efficient way by a hosting provider.

What Do You Want it to Achieve?

Before investing in a website, you should fully understand what you want your website to achieve. Some businesses simply want a website to display basic information such as contact details, company information and location details. Some want a website to act as an online lead generation tool, while others want a blog or e-commerce store to be included. To get a better understanding of the types of website you can develop, you should compare website builders and decide which one is the most appropriate for your requirements.

How Will People Find Your Website?

Developing a website is only the first step in many businesses’ digital marketing strategies. Once it’s built, you then have to find ways to send visitors to your website. This includes a wide range of free and paid options. The traffic generation methods you use will usually depend on the marketing budget you have available.

There are many external ways to send internet traffic to a website. However, before you use these methods, you should make adjustments to your website that will increase visitor numbers. Optimizing your website for the search engines is one of the first ways you can do this. This involves creating a website and website content that follows certain quality guidelines from search engines like Google, Bing and Yahoo!

Making your website more interactive is another way to increase website visitor numbers. This includes adding comment areas, discussion areas, social media sharing buttons and other features that encourage interaction on a website.

Over the years a large number of businesses have invested in websites that never achieved anything. This is because they did not ask themselves why they needed a website or how they would use it. Before you decide to spend money on a website, make sure you answer the questions above first.

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