We are live, look below for the latest update!
12:07 PM – And that’s all folks! Thank you for joining us tonight.
12:06 PM – One Republic
12:05 PM – Before we go, since we’re in a legendary music venue, we thought we’d conclude with a music act
12:04 PM – I’d like to take a minute and recognize everyone from Apple who works so hard at delivering the things you’ve seen this morning. Please stand up.
12:04 PM – Summary of the day
12:03 PM – Tim Cook is back
12:03 PM – Showing an ad
12:02 PM – Tim Cook is back on stage now
12:01 PM – iOS 9 available September 16
12:01 PM – You can preorder Saturday, Sept 12
11:59 AM – 5S is free with contract, 6 and 6+ get $100 price cuts, same as ever
11:59 AM – and 6+ started at $199 and $299 with 2-year contracts
11:58 AM – Pricing incoming…
11:57 AM – They come with great accessories – color-matched charging docks, leather and silicon cases
11:56 AM – Connectivity wise, you’ve got 23 bands of LTE. WiFi, meanwhile, is said to be up to twice as fast as before.
11:56 AM – More specs – Wireless advances – 300Mbps LTE
11:55 AM – And this is cool: You can set a Live Photo as the watchface on your Apple Watch.
11:55 AM – On top of the status bar you’ll see a new button – concentric circles.
11:54 AM – As you swipe across photos, you see a moment of vitality
11:54 AM – Take a picture just like you’re used to and then press on it, and see it come to life
11:53 AM – You can now take even more stunning photos, but what if we could do something more.
11:52 AM -Auto HDR, Burst Mode, Panoramas, on and on
11:52 AM – What’s new here is that the TrueTone flash is coming to the front side — sort of. The phone uses the Retina display as a flash, in a feature called “Retina flash.” What’s happening is the display lights up 3x brighter when you need to use it as a flash.
11:51 AM – 5MP FaceTime HD camera
11:51 AM – On the back side, we have a great TrueTone flash
11:50 AM – Seeing some sample 4K footage, highlighting details in different textures, even when the subject and/or shooter is moving.
11:50 AM – New this time: 4K video!
11:49 AM – Another sample shot shows a surprising level of detail on a Chinese river, despite the fact that it was shot in near-darkness.
11:48 AM – These images are stunning
11:47 AM – Showing us photos that were shot with the iPhone 6S and iPhone 6S+
11:46 AM – Color filters on top of diodes have been moved down. Deep Trench Isolation separates photo diodes and helps maintain precise color
11:46 AM – Many times you degrade image quality when you add pixels, we didn’t want to do that
11:46 AM – And what would a new iPhone be without a new camera? We’ve got a new 12-megapixel iSight camera. 50 percent more pixels than before, Schiller says.
11:45 AM – second-gen Touch ID, twice as fast
11:44 AM – New Hey Siri feature – you can speak to your iPhone whether you’re powered on or not
11:44 AM – M9 motion co-processor is built directly into the A9 chip. It’s embedded this time, and always on
11:43 AM – Freeblade is coming to the app store this holiday season, thank you.
11:43 AM – With Metal and A9, we were amazed to find we could do all this in active gameplay at a smooth 60 FPS
11:42 AM – We never imagined we’d get this intensity of action in a game
11:42 AM – Higher-resolution textures and more particles are possible thanks to the A9
11:41 AM – Showing off Freeblade – 3D Touch can be used to zoom in
11:41 AM – What can you do with these graphics? Here’s the CEO of PixelToys, Andy Wafer
11:40 AM – Compared to the A8, 70 percent faster at CPU tasks. 90 percent faster at GPU tasks
11:40 AM – Inside the phone is a third-gen A9 chip
11:39 AM – Next up specs
11:39 AM – 3D Touch also makes it easier to navigate across apps. Watch me apply some force to the edge of the screen to bring up a carousel of open apps that I can swipe across.
11:37 AM – Guys it is really not easy to explain what is going on during Demo time, I am sure we will hear much more about all of this later.
11:36 AM – Uhh did Apple just out their car?
11:36 AM – “Check out my new Apple Ride” — a troll-y email in Craig’s inbox.
11:35 AM – We are seeing a lot of demo time today!
11:35 AM – Actually Craig Federighi will give you a demo
11:34 AM – Phil is back to give a demo
11:34 AM – Perhaps more than any other system we’ve designed, 3D Touch is a clear example of how hardware and software developed together combine to form a singular experience
11:34 AM – Taptic Engine reaches peak output in just one cycle, unlike a regular vibrator motor
11:33 AM – Also a new Taptic Engine, like in the Apple Watch
11:32 AM – The technology is deeply integrated into iOS 9, which, as a reminder, is in public beta, but not out yet in its final form.
11:32 AM – Tactile feedback for your actions
11:31 AM – 3D Touch works on the Home Screen, giving you shortcuts to things you do frequently
11:30 AM – For our first glimpse at 3D Touch, we’re seeing another video.
11:29 AM – The most profound feature the iPhone has brought to the world is multitouch
11:29 AM – Those displays are covered by brand new glass
11:28 AM – This is Apple 7000-series aluminum, same as used in the aerospace industry.
11:28 AM – Phil Schiller is back onstage for a walk-through.
11:27 AM – “We have changed everything about these new iPhones.”
11:26 AM – The iPhone 6S and 6S Plus.
11:26 AM – Rose gold color.
11:25 AM – I am thrilled to show you the newest iPhones.
11:25 AM – iPhone 6 is the most popular iPhone ever.
11:24 AM – AND NOW IPHONE
11:24 AM – Apple TV ships in October in over 80 countries to start
11:22 AM – Etherrnet, HDMI, Bluetooth 4.0. (Meaning, no need to actually point the remote at the box.) Controls your TV’s volume too.
11:22 AM – And game saves can be synced between the TV and mobile devices.
11:22 AM – You’ll be able to get all these apps and more right in the app store, it’s just as easy to use as it is on the iPhone.
11:21 AM – Eddy is back
11:20 AM – If you’re a baseball fan, you want stats. You can pull up live data synced to the TV broadcast
11:20 AM – And back for another demo, MLB
11:19 AM – Eddy is back
11:18 AM – Gilt. 80% of mobile sales come from iOS devices. Amazing platform. Fashion is visual and social. We’re so excited to bring Gilt to your living room on the new Apple TV.
11:17 AM – You can easily buy things right from the TV.
11:17 AM – Shifting gears, we’re done with games for now and hearing from someone at the discount-shopping site Gilt.
11:17 AM – And another demo
11:16 AM – Eddy is back
11:15 AM – Still demo time
11:14 AM – We’re thrilled to announce Beat Sports, a collection of games for the whole family made exclusively for the Apple TV
11:13 AM – More demo time
11:12 AM – Anyone with an iPhone or iPad can jump in
11:11 AM – On the Apple TV, we’ll support multiplayer
11:10 AM – Using the remote to control the app on the screen
11:10 AM – Showing some different Apps
11:09 AM – Apps for kids, fitness apps that work with your Apple Watch, comic book apps
11:09 AM – New Guitar Hero coming for Apple TV
11:08 AM – Developing apps takes advantage of some common technologies with iOS, like Metal, and developers will use some of the same tools, like xcode.
11:08 AM – We’re introducing a brand new OS: TV OS
11:07 AM – Eddy is back. The new Apple TV is great to use.
11:06 AM – Pull up the latest weather
11:06 AM – A note on the touchpad: You can swipe down to bring up a menu over a movie or TV show you may be watching. Removes the need for extra buttons, Apple says.
11:05 AM – We are not going to explain everything that is going on in this video.
11:03 AM – Oh, this is cool. You can say “What did she say?” and Siri will skip back 10-15 seconds and let you rewatch what you just missed.
11:03 AM – Gorgeous new screen savers. High definition video shot exclusively for Apple TV. Each slow motion shot reveals a scene in a way that is truly captivating. Included stunning locations from around the world.
11:02 AM – Still demo time. Showing us some of the different features
11:02 AM – Once you get into the main UI, you swipe through a main carousel up top. The touch pad on the remote makes this easy.
11:01 AM – An all new interface
11:00 AM – Demo time
11:00 AM – iTunes, Netflix, Hulu, HBO, and Showtime are searchable, we’ll be adding more over time
10:59 AM – Same form factor, basically: a black hockey puck. But the remote is new, with a glass touch surface up top. Voice and touch are both key here, as you’ll see.
10:58 AM – Showing us the new remote
10:58 AM – Today, I’m thrilled to show you the new Apple TV.
10:58 AM – “This is the new Apple TV and we believe it is the future of television.” And with that, Eddy Cue takes the stage to tell us more.
10:57 AM – And an App Store so customers can find those apps.
10:57 AM – You can search for what you want, you can watch it when and where you want, and you can interact with it in incredibly powerful new ways.
10:56 AM – HERE WE GO, cut to video!
10:56 AM – Cook is teasing the new TV. So far: modern OS, powerful hardware, new user experience and developer tools, complete with an app store.
10:55 AM – 60% of paid TV streaming is consumed on an Apple device and all of this is consumed through an app
10:54 AM – It starts with a vision – our vision for TV is simple and perhaps a little provacative
10:53 AM – TV plays a huge role in our lives and occupies an important place in our homes.
10:53 AM – Moving on: Apple TV!
10:53 AM – You’ll notice a new model too, called the iPad mini 4, priced at $399.
10:52 AM – As the video ends, Jony Ive says the iPad Pro was designed to help people be more creative and more productive.
10:51 AM – Video still showing.
10:50 AM – The A9X chip was specifically designed for the iPad Pro, it turns out, according to this video.
10:48 AM – Video to show more details
10:48 AM – Price: $799 for the 32GB model. $949 for 128GB. $1,079 with 128GB and LTE. The pencil is $99 and the Smart Keyboard is $169. Arrives in November.
10:47 AM – 12.9-inch Retina display. 10-hour battery. A9X chip. WiFi and optional LTE. 8-megapixel camera. Three finishes: silver, gold and space gray.
10:46 AM – Phil is back, saying this is an example of the kinds of apps we’ll see for the iPad Pro.
10:46 AM – The pressure-sensitive technology comes into play here too, by the way. You can, for example, model the effects of arthritis by pressing down hard on the joint area either lightly or a little more forcefully.
10:45 AM – Still demo time
10:45 AM – This demo is very technical
10:44 AM – Performance of the iPad Pro means I can see higher-res images of these bones and muscles.
10:43 AM – Talking about being a doctor and how the iPad Pro will help.
10:43 AM – Next demo is 3D4Medical.
10:42 AM – These apps are for the iPad only and will arrive in October.
10:42 AM – Still demo time, this is really not easy to explain in words
10:41 AM – Use tilt and pressure to draw different kinds of lines
10:41 AM – Third app: Sketch. Specially tuned to work with Apple Pencil.
10:40 AM – Working on a brand new suite of applications that’s incredibly powerful and can do amazing things.
10:39 AM – Demo time, Eric is showing off different apps for the iPad Pro.
10:39 AM – Eric Snowden takes the stage to show off a trio of apps.
10:39 AM – Phil’s back, next up Adobe
10:38 AM – Multitasking Word and Excel simultaneously.
10:38 AM – Powerpoint has great support for the Apple Pencil and for ink – draw and things can automatically be converted to objects.
10:37 AM – Today, more than ever, we’re supporting Microsoft Office on Apple platforms.
10:36 AM – You guys should really watch the video, it explains everything much better
10:36 AM – With Office for iPad, we want to make it easy to create rich content and documents using touch.
10:35 AM – Talking about Office for iPad
10:35 AM – Demo time. Starring… a developer. Specifically: Microsoft!
10:33 AM – Video over!
10:32 AM – The Pencil recharges via a Lightning connector which you plug directly into the tablet itself. Neat.
10:32 AM – Cut to a video narrated by Apple’s own design guru Jony Ive. We’re hearing about the precision of the Pencil, and how Apple had to engineer the substrate of the display to optimize it for both fingers and the writing implement.
10:31 AM – Packed with amazing new technology, we have a video to tell you all about it.
10:31 AM – Introducing the Apple Pencil
10:30 AM – Made of fabric, the keys feel great to type on.
10:29 AM – Announcing The Smart Keyboard
10:29 AM – Weighs 1.57 lbs, compared to 1.54 lbs for the first iPad.
10:28 AM – What we’re seeing now is a side by side with the Air, to show how similarly thin they are. 6.9mm thick, iPad Air is 6.1mm.
10:28 AM – 10-hour battery life.
10:27 AM – On the audio front, you’ve got four speakers. With automatic sound balancing between the left and right depending on how you’re holding it.
10:26 AM – 320k objects visible in wireframe mesh, you can zoom around it at 60 fps
10:26 AM – iMovie on an iPad Pro delivers desktop-class performance. 3 4K streams editable at once.
10:25 AM – In iOS 9, our Metal libraries give you incredible performance.
10:25 AM – This is the most advanced display we have ever built.
10:24 AM – Powered by the A9X chip – third-gen 64-bit chip, Doubled memory bandwidth of A8X and twice the disk performance.
10:23 AM – 2732×2048 pixels.
10:22 AM – 5.6 million pixels in the screen.
10:22 AM – Huge screen, biggest we’ve ever built in an iOS device. More power and performance than any iOS device we’ve ever made.
10:22 AM – The width of the iPad Pro is the same as the height of the iPad Air.
10:22 AM – 12.9-inches diagonally
10:21 AM – You can touch your documents, touch your books, interact with everything.
10:20 AM – And now, marketing exec Phil Schiller takes the stage to walk us through it.
10:20 AM – iPad Pro!
10:19 AM – Showing Video
10:19 AM – “Today we have the biggest news in iPad since the iPad.”
10:19 AM – Tim Cook is back, Cook, on the iPad: “A simple multitouch piece of glass that instantly transforms into anything you want it to be.”
10:18 AM – WatchOS 2 arrives September 16th, next week.
10:17 AM – As we look forward to the holiday season, we’re really excited – with new models, a new OS, native apps – we think it’s going to be a fantastic holiday gift.
10:17 AM – We’re adding new bands for the fall, including vibrant and neutral tones.
10:15 AM – We’re excited to offer two new finishes – gold and rose gold in anodized aluminum
10:15 AM – Showing video
10:14 AM – That’s not the only update. We’re working on new models and new bands, which I’ll show to you now.
10:13 AM – Together we’ve created a collection – this leather band elegantly wraps over your wrist twice.
10:12 AM – Let’s talk about our collection. When we launched Apple Watch, we knew it had to reflect your personal taste and style
10:12 AM – Jeff Williams is back, “that’s why we do what we do”
10:11 AM – Physician viewing daily schedule and rounds on watch face. Can time travel to see notifications. Messages arrives, can show lab results and wave form of a patient right on the watch.
10:10 AM – Still giving a demo of this app and how it works with the Apple watch.
10:09 AM – Brings a doc on stage to discuss some of the apps.
10:08 AM – Facebook Messenger: Send text, audio messages, share location from the wrist. iTranslate: speak into the microphone and see and hear translations in over 90 languages. GoPro: Control GoPro and view live shots.
10:08 AM – 10,000 Watch apps. With native apps, developers can do even more. Access hardware.
10:06 AM – Giving a recap of WatchOS 2
10:05 AM – Jeff Williams will tell you where we’re going next.
10:05 AM – Customer satisfaction at 97%
10:04 AM – The Watch has been out a few months, obviously. Customers love how quick and easy it is to respond to messages and phone calls and notifications. They’re “amazed” at how Siri works on the Watch. Apple Pay too. “Apple Watch is helping our users live a better day.”
10:03 AM – We have only just recently announced the Apple watch.
10:02 AM – “We are about to make some monster announcements across several of our product lines. We have a big day ahead and there’s no time for updates.” First up: Apple Watch.
10:02 AM – Tim: “We’re so glad that so many people from all over the world can join us, including many of our employees.”
10:00 AM – And here’s Tim! Go time!
9:58 AM – “Please switch all electronic devices to silent mode” – Zane Lowe
9:55 AM – We are just a few minutes away from the main event, there is no need to refresh as the page does that automatically
9:54 AM – Apple’s video stream from inside the auditorium is now live.
9:51 AM – Live view from inside the auditorium.
9:45 AM – Welcome to our live blog from the Apple iPhone 6s event. We are less than 20 minutes away from the event! So now is the time to grab a coffee, or run to the rest room.
Come back at these Times around the globe:
07:00AM – Hawaii
10:00AM – Pacific
11:00AM – Mountain
12:00PM – Central
01:00PM – Eastern
06:00PM – London
07:00PM – Paris
09:00PM – Moscow
02:00AM – Tokyo (September 10th)